I'm a Creative Team Lead from New Zealand and now based in London. My career spans over 10 years and I've worked with brands such as bwin, Isuzu, Manchester United, Bayern Munich, Real Madrid, Juventus, MotoGP, PartyPoker and Sporting Bet.

Simple, minimal and effective - this is my method. Clean interfaces with expert execution.

"An eye for detail, asking the right questions and simply understanding client requests, make Steven the best designer you could wish for in your team. Steven is someone who gets stuff done in all the right ways."
- Alexander Spieslechner, Web Technology Lead at GVC Group


User Interface Design

My minimalist design approach helps ensure the interface has elements that are easy to access, understand and excecute for the user.

Mobile-First Design

Every user interface project I undertake starts with designing for the smallest screen first mobile and progressively adding features and content for larger screens.

Art Direction

I led the Marketing Communications Visual Style Guide project for bwin to create a consistent look and feel across imagery for Sports, Casino, Poker and Games.

Social Media

Ensuring the design of all social media marketing campaigns are coordinated and utilising the latest tools on social media platforms to increase the customer reach for bwin.

Online Advertising

I have a deep knowledge in online advertising using html5 banners to create engaging designs which get results across mobile and desktop.


Guided and led upwards of 10+ designers providing constant direction and support to designers in London and Vienna to ensure a consistent and high creative standard was met.


Bwin - Predictor

User Interface / Mobile-First


Online Advertising / Art Direction

Bwin - CRM Visuals

Art Direction / Social Media

Blue Print - Prospectus

Art Direction / Print

Bwin - MultiSports

User Interface / Online Advertising

Bwin - Italy

Art Direction / User Interface

Bwin - Football Sponsorship

User Interface / Mobile-First

Bwin - Casino

User Interface / Mobile-First

Bwin - Visual Style Guide

Leadership / Art Direction

Sporting Bet - App Store

Art Direction

Bwin - Headline Campaign

Online Advertising / Art Direction

Bwin - Social Media

Social Media / Animation

Bwin - Landing Pages

User Interface / Mobile-First

Bwin - Homepage Refresh

User Interface

Bwin - VIP Easter Gift

E-mail / User Interface

Bwin - Accumulator LP

User Interface / Mobile-First

Bwin - Grand Slam of Darts

Logo / Art Direction

Bwin - Euro 2016

Online Advertising / User Interface